Good Morning Britain

Good Morning Britain (often abbreviated to GMB) is a breakfast programme usually broadcast on weekdays from 6.00 am to 8.30 am on ITV. The show launched on 28 April 2014 after Daybreak was cancelled. As of autumn 2017, Good Morning Britain has around 700,000 viewers daily (with an audience share of 20% and a peak of 1 million viewers). The show's presenter line-up varies. The main anchors are Piers Morgan, Susanna Reid, Ben Shephard, Kate Garraway, Charlotte Hawkins and Sean Fletcher, while Laura Tobin and Alex Beresford present the weather and Richard Arnold presents entertainment news.